Disclaimer: By using this website, you accept the Spokeo Terms of Use. Now you’re probably thinking: “What’s the deal with these three little lines?”. “(The ball has) gotten quite a bit of buzz here, and we’re excited about getting it out to everyone else.”. It’s a tiny target. “It makes me feel good because I’m sharing the benefits of this invention with my city and UMSL, which is a great university,” Barrett said. Everyone has the ability to be an entrepreneur and there are so many opportunities to let your ideas grow. Related To John Barrett, Roosevelt Barrett, Bertha Barrett, Ruth Barrett. It reaches to everybody.”, Media Coverage And as fascinating as the technology on the ball is, I believe it’s the story behind the ball and it’s inventor, Ray Barrett, that you are going to find most interesting and entertaining in this episode. In this episode, we are not only going to introduce you to one of the most innovative improvements the golf industry has seen in years, but we are going to introduce you to the incredible serial entrepreneur and inventor of the Triple Track™ golf ball, Ray Barrett. It tells you there’s neural processing in visual areas of the brain that leads to this improvement in vernier acuity over standard visual acuity.”. The space between the lines on the ball matter, as do the thickness and color of the three lines: a wide red center guide with two thinner, blue flanks. The ERC Soft golf balls bear the initials of Callaway Founder Ely Reeves Callaway. Ray is an inventor and holder of several patents, including products developed for Biomedical Systems. KSDK (Channel 5) Raymond L Barrett, 67. Whitepages people search is the most trusted directory. Includes Address(4) See Results. This is the very kind of thing UMSL does that is often overlooked. Even if you’ve never heard of the Triple Track™ before, I bet you’ve seen it. Ray is also the Inventor of golfs Triple Track™ alignment pattern, distributed worldwide by Callaway Golf. View phone numbers, addresses, public records, background check reports and possible arrest records for Ray Barrett in Missouri (MO). View phone numbers, addresses, public records, background check reports and possible arrest records for Ray Barrett in Saint Louis, MO. Do not use this site to make decisions He approached Bassi about testing the invention, and Bassi helped identify the phenomenon: vernier acuity, a person’s ability to see discrepancies in alignment among line segments. St. Louis Business Journal “The testing at UMSL reinforced and gave more credibility to my idea, that it wasn’t just in my head,” Barrett said. about employment, tenant screening, or any purpose covered by the FCRA. I had said to myself that there would never be a week that went by without doing something on the golf ball. Entrepreneur Ray Barrett sinks a putt with the new Callaway ERC Soft golf ball featuring his Triple Track design as UMSL Optometry Professor Carl Bassi tends the pin at Normandie Golf Club. Every new golf ball that comes out on the market touts the same mediocre changes that make it “unique and better,” be it spin, feel, distance, etc. KTRS (550 AM) – interview begins at 10:30 mark Barrett, the founder of international companies Landshire Food Systems and Biomedical Systems, originally conceived of the lines because internet research told him they would help with visibility. His family lives above their father’s tavern. It’s about Carl, the school, (College of Optometry Dean) Larry Davis. To continue the conversation and ask any questions you may have, head over the 18STRONG Facebook page. His perspective on the entrepreneur-side of building the TripleTrack brand and the biggest challenges he faced when trying to sell the product in the early years. Golf Digest, Short URL: https://blogs.umsl.edu/news/?p=78192, Log in | UMSL | Designed by The zany background that led to the conception of the TripleTrack golf ball (from just trying to see a golf ball in the air to the science of accuracy,) and what and who it is designed for. Refine Your Search Results. Louis | Serious Education. Callaway is pairing Triple Track technology with a new hybrid cover and graphene-infused Dual SoftFast core that are designed to increase distance on the ERC Soft ball while still maintaining spin and control around the green. Louis College of Optometry Professor and Director of Research Carl Bassi knew Barrett was onto something as well, especially after running experiments involving ball-embedded lasers, specially designed greens and around 60 golfers to determine that Barrett’s guide lines improved putting accuracy. Spokeo is not a consumer reporting agency as defined All Rights Reserved | Terms | Privacy Policy, Golf Digest 50 Best Golf Fitness Professional, Physical Therapist, and Author of "The Golfer's Guide to a Bogey Proof Workout", Ray has a track record of founding successful business’, from Landshire Food Systems (a manufacturer and distributor of packaged goods,) Biomedical Systems (a global organization offering clinical trial services, physician/cardiology services, and medical products with offices in the United States, Belgium, China, Japan and India serving several different healthcare markets.). Callaway licensed has since licensed the design for its line of ERC Soft golf balls, and they were released on Friday. “Other industries develop these great technologies, then we go out and say, ‘Oh, that would be nice to put into this particular industry,’” Petra Petrich, Callaway senior manager for golf ball research and development, said in an interview on the company’s website. They found that aiming accuracy increased nearly 12 percent at 10 feet of distance with Triple Track. Recently we’ve seen Phil Mickelson using a Callaway golf ball that has three little lines on it, to which he has attributed a significant improvement in his putting game. They had the anecdotal evidence. Carl Bassi’s input helped Ray Barrett hone the line width, colors and spacing down to its final version (right) to optimize the effect Triple Track would have on golfers’ aim. Ray Barrett graduated in 1960 from St. Louis University (SLU) where he earned a Bachelor of Arts in Business Administration, where he has received the University’s “Distinguished Alumnus of the Year” award in 1989. Caddy Shack or Happy Gilmore? It was a team effort, and that really is fun. It’s not just about me. “It’s a matter of accomplishment, satisfaction and staying with it. Happy Gilmore, What is your walk-up song to the first tee-box? Spokeo is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). Barrett is born in north St. Louis City. The St. Louisan entrepreneur had drawn three lines on his golf balls to help track their flight in the air, only to find that the lines were also having an appreciably positive effect on his putting. Throughout St. Louis, he is widely known as an “Entrepreneurs’ Entrepreneur”. Ray Barrett has been elected as chairman of the board of St. Louis-based Triumph Pharmaceuticals, the developers of Smart Mouth “activated” mouthwash. His mom asks him to watch over dice and card games to spot cheaters. After successfully building and selling 2 companies, Ray virtually stumbled upon the idea in a simple attempt to see the ball better when playing with his buddies, and thanks to his big vision and persistence, it is now being sold all over the world via Callaway Golf and is winning championships on the PGA Tour. We’re all in it together. It took more than eight years, but Barrett’s invention – with an assist of scientific backing from Bassi and his UMSL colleagues – is finally making it to the marketplace. Ray Barrett knew he was onto something special. Raymond H Barrett. “I learned a lot from Ray in terms of that power of persistence and sticking to something and believing that this is going to work,” Bassi said. “You’re really sensitive to being able to detect whether things are aligned or not aligned, much more sensitive than you are to a standard eye chart,” Bassi said. They had the scientific evidence. Ray Barrett knew he was onto something special. (Photos by August Jennewein). Serious Value. Through a series of experiments involving laser-embedded golf balls, Bassi and his UMSL colleagues were able to show Barrett’s invention increased putting accuracy by nearly 12 percent from 10 feet out. Please make your own determination of the relevance of these court records. University of Missouri–St. Throughout St. Louis, he is … Ray Barrett graduated in 1960 from St. Louis University (SLU) where he earned a Bachelor of Arts in Business Administration, where he has received the University’s “Distinguished Alumnus of the Year” award in 1989.
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